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Mixologiste blurs lines between sectors.
December 10, 2013
By: TOM BRANNA
Editor
Mintel Beauty & Personal Care (BPC) has announced the key trend set to impact global beauty consumers in 2014: Mixologiste. Blurred lines between beauty technology are becoming increasingly common, with overlaps between skincare, hair care and color cosmetics. Combining the most exciting technology and marketing from more than one category, manufacturers are creating new combinations with new products, packaging, marketing and merchandise. Jane Henderson, global president of Mintel’s Beau...
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